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During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. A judge recently ruled that Target will have to defend itself against accusations of negligence by banks, credit unions and consumers when it came to preventing the 2013 security breach. The stock price declined 0.3%
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Profitability isn’t a useful metric. The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. If your brand is struggling, take a hard look at your purpose, not just your balancesheets.
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