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CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive

It is the lowest level it’s been since January 2013, on the heels of the “Fiscal Cliff” drama in Washington and ahead of further debt ceiling negotiations. . CEOs say it’s the uncertainty of the situation more than specific issues that is driving their forecast down, although the list of concerns they shared continues to grow each month.

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Why Data Breaches Don’t Hurt Stock Prices

Harvard Business Review

During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. A judge recently ruled that Target will have to defend itself against accusations of negligence by banks, credit unions and consumers when it came to preventing the 2013 security breach. The stock price declined 0.3%

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Focus on the metrics that matter. Although the metrics matter, what matters more is that the CMO and CFO agree on them.

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4 Types of Activist Investors and How to Spot Them

Harvard Business Review

According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. With two separate balance sheets, management could plan around the risk variables (i.e. Example: Jolly Inc.

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Know When to Kill Your Brand

Harvard Business Review

Profitability isn’t a useful metric. The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. If your brand is struggling, take a hard look at your purpose, not just your balance sheets.