Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. LPs pay VCs like asset managers, not investors. The larger the fund, the larger the fee stream.

Compensation 21

Compensation Assets Balance Sheet Marketing 21

Harvard Business Review

SEPTEMBER 16, 2016

For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.

Balance Sheet 13

Balance Sheet Assets Insurance Operations 13

Harvard Business Review

FEBRUARY 26, 2018

Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. This becomes clear when you look at a company’s two most important financial statements: the balance sheet and the income statement. Let’s first look at the balance sheet.

Balance Sheet 8

Balance Sheet Assets Revenue Accounts 8

Harvard Business Review

MARCH 31, 2015

During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. bank in assets, JP Morgan Chase , announced that in August, hackers had accessed its security system and that approximately seven million small businesses and 76 million households had been affected by a data breach.

Balance Sheet 13

Balance Sheet Cash Flow Banking Assets 13

Harvard Business Review

SEPTEMBER 1, 2015

The government has also agreed to sell at least €50 billion of assets to recapitalize Greek’s banks. By law, existing prices, wages, contracts, and balance sheets (including internal and external debt) will have to be converted from Euro to drachma, and all of that will decline in value.

Banking 12

Banking Balance Sheet Government Assets 12

Harvard Business Review

NOVEMBER 6, 2013

Failure to present a groundbreaking new vision risks leaving in place old economic drivers, especially the over-reliance on fixed-asset investment, that have created serious challenges such as China’s “ghost cities” and high levels of local government debt. What Needs to Change.

Balance Sheet 8

Balance Sheet Government Revenue Sales 8

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). As a long-term asset of significant value, the brand should be part of those calculations.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9