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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production. “We Let's push them live.