2012 Rollout Scaling 
Brian Balfour
FEBRUARY 7, 2017
Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production. “We Let's push them live.
Harvard Business Review
JULY 26, 2018
Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States. Historically, some platforms haven’t embraced localization because the allure of quick scaling was too much to resist.
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Harvard Business Review
JANUARY 3, 2017
Mindful that many large transformation programs run into difficulties because of scope complexity and traditional “ waterfall ” software development, Shuttleworth and the team used a design-led approach combined with scaled agile delivery. Moreover, customer reactions to the prototypes were beginning to produce some data.
Harvard Business Review
DECEMBER 7, 2016
So during initial rollout from May 2012 through February 2014, we examined 80,000 BHDP surveys in four military-treatment facilities. Early on, providers using BHDP expressed concern about the time required for soldiers to complete the standardized screening instruments before they actually saw the provider.
Harvard Business Review
JUNE 7, 2013
Better Place started selling cars in Israel and Denmark in late 2012. When Better Place was founded, its strategy called for initial rollouts in Israel and Denmark. What Went Wrong? The shallow answer is not enough customers. By May 2013 it had sold fewer than 3,000 vehicles. A small number, but these are also small markets.
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