2012 Revenue User Experience 
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.
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Harvard Business Review
JANUARY 29, 2015
GE is now approaching $1 billion in new revenue annually from their expanded software and data activities. GE started on one floor of a large office building in 2012 and has grown to take over all five floors. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012.
Harvard Business Review
OCTOBER 5, 2011
Forrester Research predicts that by 2012 half of all consumer purchases will be either transacted online or digitally driven in some way — influenced by search, social media, or emerging digital platforms like location-based services and digitally augmented store environments. Grow your user base and customers follow.
Harvard Business Review
JUNE 11, 2015
WPP, the world’s largest marketing-services company, has bought more than 400 digital businesses over the past decade, and it gives them sufficient autonomy that they continue to grow; around 40% of the company’s revenues now come from digital offerings. Consider the Irish Times.
Harvard Business Review
JUNE 9, 2015
My own thinking about the power of buyable pins has been shaped both by research on how social networks drive purchasing (as featured in these pages in 2012 and 2013 ), and by my experiences as a compulsive online shopper.
Harvard Business Review
NOVEMBER 6, 2018
In 2012, HBR dubbed data scientist “the sexiest job of the 21st century ” It is also, arguably, the vaguest. These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement.
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