Peter Winick

JUNE 20, 2024

Phil discusses how a book can elevate your brand, allowing for additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. I will compare myself, Peter, on a much, much smaller scale to some something like Amazon Web Services. The age of the platform back in 2012.

Marketing 36

Marketing Scaling Software Engineering 36

AIHR

MARCH 24, 2023

Behaviorally Anchored Rating Scale (BARS) The Behaviorally Anchored Rating Scale (BARS) method uses a predefined set of performance standards with specific behaviors describing each level of performance. As you can see here, they use a five-point scale mapped on three competency levels.

Performance Management 100

Performance Management Scaling Performance Review Manager 100

Brian Balfour

AUGUST 3, 2017

If you lack one of the fits, you either don't reach the scale of $100M+ or grow so slowly that venture investors aren't interested. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

Marketing 57

Marketing SaaS Scaling Small Business 57

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Increase benefits: Guaranteed revenue, online payments. but enough did.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

DECEMBER 1, 2021

And launching and scaling these products requires a mastery of “network effects,” one of the most-used but misunderstood jargon terms in the industry. It wasn’t until 2012, at the beginning of the explosion in mobile apps, that yet another generation of dating apps would emerge.

Marketing 95

Marketing Assets Operations Scaling 95

Brian Balfour

JANUARY 12, 2017

Across the board, our strategy and tactics from acquisition to activation, retention, revenue and referral need to evolve in sync. But in 2012 Facebook changed the rules of the game and in an instant completely shut off Zynga’s only growth channel overnight. As channels come and go we need to adapt with them.

Onboarding 56

Onboarding Education B2B Implementation 56

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Increase benefits: Guaranteed revenue, online payments. but enough did.

User Experience 48

User Experience Retention Marketing Travel 48