Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Vantage Circle

JANUARY 9, 2024

In 2012, Ceridian acquired Dayforce, solidifying its position as a leading provider of HCM solutions. It offers Core HR, Talent Management, and Employee Experience modules. In 2001, SAP SuccessFactors went public in 2007 and was acquired by SAP in 2012. This can lead to higher retention and productivity.

Software 64

Software Compliance Onboarding Administration 64

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 40

Advertising Revenue Media Marketing 40