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What High-Quality Revenue Looks Like

Harvard Business Review

Consider Zynga, which lost $209 million in 2012 — but is still valued at about $2 billion because of the cash it raised and because its revenue is still growing. Over time, a company's value becomes a function of both growth and cash flow. sustainability) of revenue matters as much as quantity (i.e.

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How to (Gradually) Become a Different Company

Harvard Business Review

It initially lost about half of its revenues by divesting its copper and zinc smelting business, but by 2010 it had quadrupled its revenues to €2 billion through a combination of acquisitions and organic growth. For example, Umicore’s 2003 acquisition of PMG increased its revenues by 50%.

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A Winning Culture Keeps Score

Harvard Business Review

Eventually the company took an open-book approach, changing everyone’s key number to production profit, or production revenue (tons multiplied by price per ton) minus maintenance costs. Sometimes revenue growth is the top priority, other times profitability or cash flow. The biggest opportunities? At Boardman Inc.,

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When You Should Seek Capital from an Impact Investor

Harvard Business Review

And despite the Global Impact Investing Network's recent report that over $8 billion was invested by impact investors in 2012, it is still common to hear a lot of complaints from both sides: investors bemoan the lack of quality deal flow and social entrepreneurs say it's difficult to find interested investors.

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How CMOs and CROs Can Be Allies

Harvard Business Review

The marketing and sales team of one major technology vendor, for instance, partnered with risk to assemble a range of financing packages to help its mid-market clients fund upgrades, manage invoice payments, and smooth cash flows. With its 2012 London Olympics sponsorship it resolved to optimize its ads in real time.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Of the respondents, 72% said that climate change presents risks that could significantly impact their operations, revenue, or expenditures. Since its launch in 2012, Flyknit has reduced 3.5 Moreover, some studies show that overall sales revenue can increase up to 20% due to corporate responsibility practices.

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How Companies Can Use Investors to Their Advantage

Harvard Business Review

By 2016, the rise of smart phones seemed to have made the company less relevant: Its revenues were at almost the same level they had been a full decade earlier. They had surged with the rise of digital camera only to peak in 2012, coming back down as smart phones became widely used.