AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations
UVA Darden
MAY 9, 2024
Arunachalam of Texas Tech University’s Rawls College of Business and Kiran Pedada of the University of Manitoba’s Asper School of Business. In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review. In his research, he aims to balance quantitative rigor and strategic relevance.
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