Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 6, 2018

In 2012, HBR dubbed data scientist “the sexiest job of the 21st century ” It is also, arguably, the vaguest. Data analytics engineering: enabling data scientists focused on analytics to scale via analytics applications for internal use, e.g. analytics software libraries, productizing workflows, and analytic microservices.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

NOVEMBER 2, 2012

The 2012 election cycle is remarkable for how much information the campaigns have about voters. Definitely the scale. There's a combination of features and attributes that make the candidate or the product appealing to them, and being able to just test different ways of presenting an ad and seeing how people respond is very valuable.

A/B Testing 10

A/B Testing Marketing Education Operations 10

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. There’s a reason for that.

Metrics 111

Metrics Scaling Marketing Accounts 111