GMC

APRIL 30, 2012

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. Sales volume then tells the story whether to change to the new label, POP or promotion.

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. If you look at Google Trends, you’ll see that “growth hacking” all of a sudden became a term people in the industry were interested, and were searching for, in 2012.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48