Peter Winick

JUNE 13, 2024

And then when things started to turn, return to normal or semi-normal or whatever, they tried to move that as much as they could to a variable cost instead of bringing back the bench. The scaling model where the oh, there’s software as a service or something like that or an app or whatever is that.

Scaling 247

Scaling Variable Costs Culture Change Metrics 247

Harvard Business Review

JULY 2, 2014

These costs might cover the software needed to design the kite and be sure it is sufficiently aerodynamic, the fee paid to a graphic designer to design the look and feel of the kite, and the development of promotional materials used to advertise the kite. These costs are fixed because they will not change with the number of kites sold.

Variable Costs 18

Variable Costs Fixed Costs Sales Sales 18

Harvard Business Review

JULY 2, 2014

These costs might cover the software needed to design the kite and be sure it is sufficiently aerodynamic, the fee paid to a graphic designer to design the look and feel of the kite, and the development of promotional materials used to advertise the kite. These costs are fixed because they will not change with the number of kites sold.

Variable Costs 10

Variable Costs Fixed Costs Sales Sales 10

Harvard Business Review

JUNE 14, 2016

Through digitization initiatives such as this, we now have a way to measure, monitor, and manage energy…this is huge since energy is typically a factory’s largest variable cost.” In the tech world, for example, energy is now the largest component of variable costs for running a datacenter.

Energy 13

Energy Variable Costs Operations Metrics 13

Harvard Business Review

MAY 8, 2012

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). Sales/Becoming the Vendor of Choice.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Fixed Costs 8

Fixed Costs Variable Costs Administration Media 8