Peter Winick

MARCH 18, 2024

This evolution was further accelerated by the COVID-19 pandemic, which provided an opportunity for Ebrahim to foster critical dialogue between private and public sector organizations on a national and global scale. We often think of thought leadership at the large scale the white paper, the book or the keynote speech.

Hospitality 285

Hospitality Scaling Diversity Education 285

Peter Winick

AUGUST 1, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And I think it’s a bit of a gradient scale from. You’re trying to take an idea to scale. I look at all of these as ways to help write that RFP at scale. Transcript.

Sales 240

Sales Sales Scaling Marketing 240

Peter Winick

JULY 24, 2023

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. You can put out the white paper. Can you share your big idea, the same big idea that lives in the white paper. Jessica is a Senior Consultant at Thought Leadership Leverage.

Media 130

Media Marketing Sales Sales 130

Peter Winick

OCTOBER 17, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Bill Sherman My mindset these days is if you’re doing a white paper, which is long form, you have to be willing to accept that your audience may only look at the cover of your white paper.

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

Peter Winick

NOVEMBER 28, 2022

In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And so it’s about scaling influence and impact. Transcript.

Scaling 237

Scaling Software Marketing Recruitment 237

Liquid Planner Leadership

JUNE 7, 2022

With a small team, you likely have limited skill sets represented and limited access to new technologies needed to scale your business. He has been named the “#1 Provider of Project Management Content in the World” with over 7,000 published articles, ebooks, white papers and videos.

Small Business 96

Small Business Manager Project Management Strategic Planning 96

Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Bill Sherman Oh, absolutely.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

JANUARY 9, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! It can’t just sit in a white paper or on the shelf somewhere. Transcript. Bill Sherman In thought leadership, good ideas are worth repeating and great ideas even more so.

Sales 130

Sales Sales Media Human Resources 130

Peter Winick

SEPTEMBER 26, 2022

This kind of vision can’t be measured in weeks or months – it can take years to see real results on a global scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

APRIL 24, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Bill Sherman So we’ve been talking about taking ideas to scale and I think we’ve defaulted a little bit to. So how do you get people curious? Manja Horner Well, awesome question.

Education 239

Education Marketing Diversity Inclusion 239

UVA Darden

JULY 6, 2022

Read more insights in the white paper. The preceding is drawn from Women in Leadership , a white paper featuring evidence-backed techniques and tools that leaders can leverage to reconfigure the playing field — for themselves and others. Women in Leadership. Yael Grushka-Cockayne. 1 For example: Catherine C.

Project Management 40

Project Management Diversity Business Administration Transportation 40

Peter Winick

OCTOBER 24, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! It needs to have a brand to reach scale. Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! Transcript.

B2B 145

B2B Sales Sales Marketing 145

AIHR

JULY 22, 2021

It’s your time to listen to that podcast that you liked between two leaders you admire and you want to hear their conversation, if you’re not ready to read that white paper, read that book, whatever it might be, if you don’t actually put that in your calendar and block it and defend it. It’s not gonna happen.

Education 98

Education Operations Human Resources Scaling 98

Peter Winick

MARCH 6, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT. Transcript Bill Sherman Generative A.I. Spencer Ante That’s a very good point.

Media 130

Media Marketing Sales Sales 130

Peter Winick

NOVEMBER 7, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And a heavy white paper or a long form piece isn’t necessarily the way to do that. Transcript. Bill Sherman Let’s talk comedy duos today.

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Harvard Business Review

SEPTEMBER 5, 2013

In an experiment, people who had been counting money indicated a lower fear of death than people who had been counting slips of white paper -- about 5.3 on a zero-to-12 scale, says a team led by Tomasz Zaleskiewicz of the University of Social Sciences and Humanities in Warsaw. versus 6.5

Scaling 9

Scaling 9

Harvard Business Review

JUNE 14, 2016

.” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. We want that cat photo (or white paper) to get as many likes, clicks, and shares as we can muster.

Marketing 14

Marketing Media Scaling Benefits 14

Harvard Business Review

MAY 8, 2012

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). Driving the organization to use more alternative energy helps land large customers concerned about their value-chain footprint. So how will Microsoft make this initiative a reality?

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

APRIL 5, 2013

Overall, LinkedIn was rated as a research tool (on a scale of one to five with five being highest) by Enthusiasts at 4.1 Those who did used LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos. by Casuals. Account Prospecting.

Sales 14

Sales Sales Accounts Revenue 14

Harvard Business Review

MAY 5, 2016

The idea is that you only need a few dozen of the right high-level relationships to change the scale of your business. It’s a fusion of marketing and selling, employing specific campaigns to connect with specific C-level executives and top decision makers. Although this has reportedly worked, it can come off as being too pushy.

Sales 15

Sales Sales Marketing Media 15

Harvard Business Review

SEPTEMBER 25, 2018

IBM’s influencer relations team actively manages and builds its Futurist community, engaging influencers in different parts of the world to participate in events, coauthor educational white papers specific to the influencer’s expertise, and co-host webinars for local audiences.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

DECEMBER 7, 2018

That will require executives of health care providers and the entire medical community to embrace, at scale, four pillars of care. Download the HBR white paper on the Siemens website. These can be grouped into two broad categories: precision diagnosis and individualized therapy. Precision Diagnosis.

Benefits 11

Benefits Scaling Manager 11

Harvard Business Review

JUNE 16, 2015

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.”

Real Estate 13

Real Estate Operations Assets Energy 13

Harvard Business Review

APRIL 19, 2016

“We pay for our data scientists to go to the conferences of their choice, encourage them to publish white papers and we have weekly seminars so that they can share what they’ve learned,” he says, but doesn’t assign formal areas of focus. Yet partnering with academia can also be done at a much smaller scale.

Government 15

Government Accounts Energy Scaling 15

Harvard Business Review

AUGUST 30, 2018

IBM has transformed itself many times since its inception as a weights and scales company in the late 19th century and most recently embarked on a digital transformation of their own. This was a large, massive-scale transformation with over 110,000 employees globally. Max De Ycaza, IBM. Angelia Herrin, host. Angelia Herrin, host.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8

Harvard Business Review

JANUARY 5, 2018

As Generation Investment Management put it in “ The Transformation of Growth ,” their 2017 white paper, “The Sustainability Revolution appears to have the scale of the Industrial Revolution and the Agricultural Revolution — and the speed of the Information Revolution.

Government 8

Government Energy Scaling Marketing 8

Harvard Business Review

JULY 30, 2013

But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? If you want to scale sales, you hire more sales reps. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Marketing 9

Marketing Sales Sales SaaS 9

Harvard Business Review

AUGUST 11, 2017

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. And what did we find out?

Travel 8

Travel Benefits Advertising Administration 8

Harvard Business Review

OCTOBER 30, 2017

The firm wrote a white paper, “Transformation Underway … But Nobody Cares,” which essentially said GE stock was undervalued because investors didn’t believe Immelt and GE management would do the things needed to deliver a higher stock price and dividends. In 2015 Trian Partners, an activist investor, bought $2.5

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Peter Winick

AUGUST 22, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! I’m not talking about modalities like white papers and podcasts. Transcript. Bill Sherman How do people experience your organization’s thought leadership? Let’s begin.

Marketing 235

Marketing Sales Sales Employee Engagement 235

UVA Darden

AUGUST 4, 2022

Macroeconomic impacts: How are large-scale economic trends (such as inflation or exchange rates) likely to impact your industry over the next six to 12 months? Technological developments: Which new or emerging technologies are poised to shape consumers’ choices or competitive dynamics in the immediate or longer term?

Business Administration 102

Business Administration Government Administration Operations 102

UVA Darden

AUGUST 4, 2022

Macroeconomic impacts: How are large-scale economic trends (such as inflation or exchange rates) likely to impact your industry over the next six to 12 months? Technological developments: Which new or emerging technologies are poised to shape consumers’ choices or competitive dynamics in the immediate or longer term?

Business Administration 98

Business Administration Government Administration Operations 98

Harvard Business Review

FEBRUARY 9, 2011

You can read Michael Mauboussin's white paper here.) Increase uncertainty and you almost always tip the scales toward luck and away from skill. The distinction between skill and luck is a widely invoked and useful way to break down the myriad factors that may contribute to a person or company's good fortune.

Advertising 16

Advertising Diversity Scaling Marketing 16

Peter Winick

JULY 18, 2022

They do this by using best-in-class machine learning and natural language processing technologies, to help their customers scale and optimize intelligence workflows. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript.

Media 255

Media Education Government Marketing 255

Peter Winick

JANUARY 8, 2024

He shares how the research they did over a year is more than a white paper, it’s a platform! When engaging others on large scale research you need to allow them to engage with and shape the content. Kasey Lobaugh is the Chief Futurist for the Consumer Industry and Principal at Deloitte Consulting, LLP. I think it does.

Engineering 288

Engineering Marketing Diversity Education 288

Peter Winick

MARCH 20, 2023

Thought leadership encompasses everything from “snackable content;” to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. Thought leaders create valuable content that serves others, transmuting their experiences into insights. Back to Bob Smith.

Engineering 130

Engineering Media Marketing Education 130

Harvard Business Review

JANUARY 14, 2016

economy, according to white paper issued by 2015 Strategic Innovation Summit: Enabling Economies for the Future at Harvard University. For gazelles to scale successfully, they must have access to business information and experience. The fastest-growing 1 percent of firms generate 40 percent of new jobs in the U.S.

Diversity 11

Diversity Scaling Education Revenue 11