Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

JUNE 19, 2023

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

DECEMBER 1, 2022

In addition, we can help you implement marketing, research, and sales. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. White Paper Speaking at conferences.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. It’s celebration time! Contact us for more information. Maybe we will.

Sales 130

Sales Sales Education Scaling 130

Peter Winick

AUGUST 15, 2024

Julie is a trailblazer in connecting communication, design, strategy, sales, marketing, and service to drive sustainable growth. That’s not the context by which they’re going to sit there and say, oh, this is a good time for me to open up a 28 page white paper with charts and infographics and all that.

Marketing 279

Marketing Digital Transformation Energy Sales 279

Peter Winick

JANUARY 9, 2023

Listen in to hear some great insights from four amazing guests: Kelly Wright is the Founder of Culture Driven Sales which helps companies create exceptional cultures. Kelly helps us connect thought leadership and sales. Kelly shares what sales can do to aid in that goal and the tools they’ll need to succeed. How they connect?

Sales 130

Sales Sales Media Human Resources 130

Peter Winick

AUGUST 29, 2022

In addition, we can help you implement marketing, research, and sales. Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. And so if you’re like, well, here’s my white paper or we did this study.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

JULY 24, 2023

In addition, we can help you implement marketing, research, and sales. You can put out the white paper. Can you share your big idea, the same big idea that lives in the white paper. Can you share it on the cover of the White paper and have someone get it? Contact us for more information.

Media 130

Media Marketing Sales Sales 130

Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Contact us for more information.

Engineering 130

Engineering Sales Sales Marketing 130

UVA Darden

AUGUST 11, 2022

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. 1 Shelley J. Correll, Katherine R.

Diversity 103

Diversity Energy Performance Review Assets 103

Chief Executive

MARCH 31, 2023

Her successful endeavor led to higher sales, profits and increased market share. This helped the chain’s sale to Restaurant Brands International, owner of Burger King and Tim Hortons, a Canada-based restaurant chain. Equally crucial in servant leadership is understanding the need to develop the next generation of leaders.

Inclusion 98

Inclusion Human Resources Diversity Nonprofit 98

Peter Winick

OCTOBER 17, 2022

In addition, we can help you implement marketing, research, and sales. And so if we’re going to give the idea away, you’re going to give us your contact information or you’re going to go into our lead funnel and you agree to have a conversation with someone from sales. Contact us for more information.

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

AIHR

SEPTEMBER 2, 2019

My colleague, Jan Schwarz, VP of International Sales and Founder of Visier, and I decided to collaborate on a simple article on this topic almost a year ago. It turned into a full-blown research paper as we brainstormed and researched all the ways that analytics can be put to use to serve employees.

Benefits 102

Benefits Onboarding Inclusion Diversity 102

Peter Winick

APRIL 24, 2023

In addition, we can help you implement marketing, research, and sales. Bill Sherman So let’s also talk about how to create engagement among people for ideas, because I think the old days of handing someone textbook or a white paper and saying, go absorb this knowledge really doesn’t fly in this environment.

Education 239

Education Marketing Diversity Inclusion 239

Peter Winick

SEPTEMBER 26, 2022

Sales data and leads aren’t as tangible in the non-profit sector. In addition, we can help you implement marketing, research, and sales. So, the taking, the more technical work that would be appropriate for just as a kind of a white paper that may go to a certain technical audience. Contact us for more information.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

OCTOBER 24, 2022

Sales has seen huge changes in the last 20 years. In addition, we can help you implement marketing, research, and sales. Michelle spent a career in B2B sales, and now she’s the founder and B2B LinkedIn strategist at the Good Trading Company. At any given time 95% of customers are not in a buying cycle. Michelle J.

B2B 145

B2B Sales Sales Marketing 145

Peter Winick

MARCH 18, 2024

In addition, we can help you implement marketing, research, and sales. We often think of thought leadership at the large scale the white paper, the book or the keynote speech. Let us help you so you can devote yourself to what you do best. Transcript Bill Sherman What does bespoke hand-to-hand thought leadership look like?

Hospitality 285

Hospitality Scaling Diversity Education 285

AIHR

MARCH 6, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

Sales 66

Sales Sales Marketing Banking 66

Peter Winick

MARCH 6, 2023

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Media 130

Media Marketing Sales Sales 130

Alison Green

MARCH 4, 2024

by 14), and her sales staff all had to take notes on white paper at letter size (8.5 The notepads I had a boss who insisted that only her notes could be on yellow legal pads (8.5

Banking 82

Banking Sales Sales Hospitality 82

Peter Winick

NOVEMBER 28, 2022

In addition, we can help you implement marketing, research, and sales. Bill Sherman Well and the ability to be one step aside and adjacent to the product marketing and sales of the organization. I actually consciously work hand to sales. Contact us for more information. Malcolm Hawker Yeah, yeah, that’s exactly right.

Scaling 237

Scaling Software Marketing Recruitment 237

Liquid Planner Productivity

JANUARY 20, 2022

One such job is culling cattle from the herd for treatment, branding or sale. He has been named the #1 blog to follow in 2022 and the “#1 Provider of Project Management Content in the World” with over 7,000 published articles, eBooks, white papers, and videos. The show often depicts the real work performed by these cowboys.

Project Management 75

Project Management Software Energy Workflows 75

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. The company was founded on the idea that no sale is more important than a single customer. Then respond to those signals. “If Work with champions.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

FEBRUARY 2, 2023

In addition, we can help you implement marketing, research, and sales. Jane Hanson So here’s the thing is that in our world today, people don’t take a long time to read a white paper or to read anything or to read anything. Contact us for more information. Transcript Peter Winick And welcome, welcome, welcome.

Marketing 130

Marketing Media Sales Sales 130

Harvard Business Review

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 15

Sales Sales Benefits Retention 15

Harvard Business Review

JANUARY 6, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands (if not millions) of results, including online articles, videos, white papers, blogs, and social media posts. big data) give sellers knowledge about buyers and enable sales force members to make smarter decisions.

B2B 13

B2B Sales Sales Media 13

Peter Winick

NOVEMBER 7, 2022

In addition, we can help you implement marketing, research, and sales. And a heavy white paper or a long form piece isn’t necessarily the way to do that. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Harvard Business Review

APRIL 5, 2013

I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. Over 85% of Enthusiasts indicated they use their LinkedIn account to engage prospective customers during the sales process, while only 20% of Casuals did. However, this number is deceiving.

Sales 14

Sales Sales Accounts Revenue 14

Harvard Business Review

AUGUST 5, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

B2B 15

B2B Sales Sales Sales Funnel 15

Harvard Business Review

MAY 5, 2016

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” Although this has reportedly worked, it can come off as being too pushy.

Sales 15

Sales Sales Marketing Media 15

Harvard Business Review

SEPTEMBER 25, 2018

million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. After building relationships with targeted WeChat influencers, the company’s marketing team developed an affiliate sales model through which the influencers promoted their product licenses, and then both sides split the generated sales.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

MAY 8, 2012

Sales/Becoming the Vendor of Choice. The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). The company knows that its customers are increasingly looking for providers that can offer reliable service at low cost — and low carbon emissions.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

OCTOBER 5, 2016

What he found was sobering: despite the high cost of the paid search campaign, it generated only fourteen sales leads. None of those leads were related to the initiative being promoted — and none of them turned into successful sales. What other barriers were we putting in the way?

Marketing 15

Marketing Advertising Media Sales 15

Harvard Business Review

SEPTEMBER 14, 2016

Customer interactions that aren’t directly tied to sales are seen as unproductive. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. Sephora has put education and learning at the heart of its marketing, sales and customer service strategy.

Recruitment 14

Recruitment Leadership Development Marketing Sales 14

Harvard Business Review

DECEMBER 15, 2015

A white paper, a blog post, or even a simple tweeted-out graphic can all be effective ways of telling a story with data, depending on your goal and audience. To do that: Choose the right format. While “Claire” was an invented name, her story was based on the specific responses of a single survey respondent.

Marketing 14

Marketing Media Sales Sales 14

Harvard Business Review

JULY 30, 2013

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.

Marketing 9

Marketing Sales Sales SaaS 9

Harvard Business Review

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

Sales 15

Sales Sales Marketing Performance Review 15