Remove Sales Remove Sales Funnel Remove User Experience
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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. They recognize that some of the most meaningful activity happens outside the sales funnel. Usage brands look at engagement through a much wider aperture.

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How Marketers Can Get More Value from Their Recommendation Engines

Harvard Business Review

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives.

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How Advertisers Can Maximize Mobile Conversions

Harvard Business Review

Apps are dominating: according to app analytics firm Flurry, mobile users only spend 20% of their time in a browser and the remaining 80% in an app. The crisp and tailored user experience of mobile applications has become the primary channel for content. So, keep your forms short and sweet. Phones not ringing enough?