Harvard Business Review

FEBRUARY 7, 2018

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. They recognize that some of the most meaningful activity happens outside the sales funnel. Usage brands look at engagement through a much wider aperture.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Harvard Business Review

JUNE 12, 2013

Apps are dominating: according to app analytics firm Flurry, mobile users only spend 20% of their time in a browser and the remaining 80% in an app. The crisp and tailored user experience of mobile applications has become the primary channel for content. So, keep your forms short and sweet. Phones not ringing enough?

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8