Harvard Business Review

FEBRUARY 7, 2018

They recognize that some of the most meaningful activity happens outside the sales funnel. Business solutions tend to have longer life-cycles than consumer products and there is an even greater opportunity to deliver value outside the sales funnel. The key is to think about prospects not as buyers, but as future users.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Harvard Business Review

JUNE 12, 2013

Apps are dominating: according to app analytics firm Flurry, mobile users only spend 20% of their time in a browser and the remaining 80% in an app. The crisp and tailored user experience of mobile applications has become the primary channel for content. So, keep your forms short and sweet.

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8