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Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and salesfunnel. n= Current Month.
Deconstruct Your SalesFunnel. In order to improve sales outcomes and clarify the relevant sales KPIs in your business, you need to deconstruct your salesfunnel. Some funnels are relatively short and simple, while others are long and complex.
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