ROI Travel White Paper 
Peter Winick
DECEMBER 1, 2022
Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. On the road.
Harvard Business Review
SEPTEMBER 25, 2018
And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets.
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