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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47
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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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3 Ways to Measure Training ROI + Useful Tips

AIHR

Measuring training ROI helps your organization invest in the most effective training programs and optimize your training budget spending. Let’s look into how to measure training ROI in more detail. Contents What is training ROI? Why measure training ROI? What is training ROI?

ROI 138
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Profit is more about strategy than sales alone.

ROI 281
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Growth Gears: The Buyer's Journey

Chief Outsiders

How Marketing and Sales Work Together Increase Your Brand’s ROI I’ve seen it before–a company’s sales department blaming the marketing department for ineffective marketing and the marketing department blaming sales for not properly incubating leads and getting potential customers to convert.

ROI 173
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How to Increase the ROI of Sales Training

LSA Global

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 64
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Measuring ROI of Employee Engagement: A Practical Guide

AIHR

However, if you’re not tracking the ROI of employee engagement, it can be tough to justify the investment and focus your energy on the right initiatives. How do you measure the ROI of employee engagement? This is why it’s important to measure and communicate the ROI of employee engagement. Let’s find out.

ROI 98