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Art Saxby, Chief Outsiders CEO, has expertly covered the difference between Sales and Marketing in his blog. I marvel at the fact that CEOs continue to be disappointed by their marketing outcomes. In fact, 70 percent cite that marketing isn’t delivering for them as expected.
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How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.
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While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months. Organize summer company sales around holidays. 4th of July.
And while this exercise is valuable for any company, family businesses are fabulously unique and include dynamics not found in public companies and PE firms, which are essentially always for sale. The post To Rev Up Your Family Business, Prep For Sale appeared first on ChiefExecutive.net.
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