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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 94
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Startups are cheaper to build, but more expensive to grow – here’s why

Andrew Chen

Off-the-shelf SaaS tools versus building your own. As we’ve said, growth is getting harder , and as a result, companies building new products are evolving their strategies away from counting on traditional channels like virality, SEO, and organic, and more towards paid acquisition to scale. AWS instead of your own datacenter.

Scaling 111
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How to Measure HR Effectiveness with 12 Key Metrics

15Five

sales revenue, customer service ratings, etc.). Revenue-per-employee Revenue-per-employee is the amount of money each employee generates for the company, on average. You can calculate it by dividing total revenue by the current number of employees. Think of revenue-per-employee as a productivity ratio.

Metrics 105
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VIDEO: Three things you need to know to raise money in Silicon Valley

Andrew Chen

If you’re a SaaS company, you don’t talk about this last month’s MRR with X% monthly growth rate. In fact, profitability can be interpreted as reducing the potential scale of the business when the company isn’t growing fast enough. At the startup stage, scale and velocity matter more than depth of monetization.

SaaS 73
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How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. with just 50 employees.

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Stop Using The Wrong Inventory Metrics

Chief Executive

Precision Inventory Management In the prior Age of Mass Markets, which occurred throughout most of the 20th century, revenue maximization was the right objective. Diminishing unit costs, in turn, meant more revenues and profits. Diminishing unit costs, in turn, meant more revenues and profits.

Metrics 98
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How To Grow Your Team & Company Without Losing Them: An Interview With Rand Fishkin

15Five

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

SaaS 63