Remove Retention Remove Sales Funnel Remove User Experience
article thumbnail

How Advertisers Can Maximize Mobile Conversions

Harvard Business Review

Samsung is trying to build brand awareness and interest, increase customer satisfaction, and deepen loyalty and retention. Apps are dominating: according to app analytics firm Flurry, mobile users only spend 20% of their time in a browser and the remaining 80% in an app. They include: Financial services (i.e., credit cards).