Remove Retention Remove Revenue Remove User Experience
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). How to think about frequency and retention? Current trends in marketplaces.

Metrics 110
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 111
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3 Business-Critical Reasons to Invest in Strategic HR

15Five

In companies where HR is treated as a primarily administrative function, business goals like increasing sales, improving customer retention, and growing market share are rarely considered. When a workforce is more highly engaged, it is more productive and provides a better customer experience. Why is strategic HR important?

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Implementing a New Business Model That Creates Customer Stickiness

AlignOrg

For an Apple user to replace an iPhone with a non-IOS device, they have to learn how to use a new device and interface. Not only that, they need a new music library, apps, video chat – and have to completely relearn the user experience. This still provides connectivity (and revenue) back to Apple.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

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What to look for when you’re hiring a Head of Growth

Andrew Chen

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.

Scaling 82
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Top 10 Employee Advocacy Tools That You Need

Vantage Circle

Social Horse Powers’ locked calendars are the secret to their 100% adoption and retention rates. Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. They have a “never-login” philosophy that requires little or no learning and ongoing training. Gamification.

Media 52