Remove Reorganization Remove Sales Remove Sales Funnel
article thumbnail

Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

mergers, reorganizations). . Increase exposure to the sales side. Oftentimes, you’ll find a line between marketing and sales. If account executives don’t appreciate the sales side or know the questions posed to salespeople, then your agency won’t be as effective as it could be.

article thumbnail

Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

Either directly in meetings or implicitly in their compensation plans, they basically tell their sales forces to “Go forth and multiply!” ” In other words, the sales force gets better and better at striking deals that more customers value less and less. Creating the right sales processes and incentives.

Sales 14