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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

mergers, reorganizations). . If account executives don’t appreciate the sales side or know the questions posed to salespeople, then your agency won’t be as effective as it could be. At the same time, however, these agencies often lose anywhere between 10% to 15% of their clients.

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Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

As a result, false positives and negative-value prospects littered the sales funnel, and about 75% of margins came from just 25% of the deals—almost all of which were managed-services contracts versus one-off “project” installations. Creating the right sales processes and incentives. It did this in a few ways.

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