Remove Reorganization Remove Revenue Remove User Experience
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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

For example, IT decisions that affect marketing may be made without a thoughtful analysis about the resulting user experience beyond page load speed and server uptime. Having this a CDO role could make sense if the company is revenue and product focused in an advertising supported business model.

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AI Is Going to Change the 80/20 Rule

Harvard Business Review

They continue to be inspired by his 80/20 principle, the idea that 80% of effects (sales, revenue, etc.) Novel workplace analytics, for example, mean more organizations can more readily identify the 20% of employees contributing 80% of value to a product, process, or user experience. Supra-Paretos.

KPI 8
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Design as a New Vertical Forcing Function

Harvard Business Review

From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization. If they don’t, they may not survive this industry-realigning disruption.