Harvard Business Review

SEPTEMBER 17, 2014

For example, IT decisions that affect marketing may be made without a thoughtful analysis about the resulting user experience beyond page load speed and server uptime. Having this a CDO role could make sense if the company is revenue and product focused in an advertising supported business model.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

FEBRUARY 28, 2017

They continue to be inspired by his 80/20 principle, the idea that 80% of effects (sales, revenue, etc.) Novel workplace analytics, for example, mean more organizations can more readily identify the 20% of employees contributing 80% of value to a product, process, or user experience. Supra-Paretos.

KPI 8

KPI User Experience Sales Sales 8

Harvard Business Review

OCTOBER 21, 2013

From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization. If they don’t, they may not survive this industry-realigning disruption.

Reorganization 9

Reorganization User Experience Revenue Operations 9