Andrew Chen

JULY 25, 2022

A lot of times, unit economics are hand-waved by product teams because some costs are excluded from the contribution margin or net revenue calculations that maybe shouldn’t be — like headquarters costs, real estate, and so on. The highest ROI tends to be channels like SEO, word of mouth, and other organic efforts.

ROI 85

ROI Revenue Metrics Marketing 85

Harvard Business Review

JANUARY 18, 2016

Large-scale examples include Hong Kong’s historic real estate subsidy for MTR rail from the airport to downtown, or the per-liter subsidies for private urban water and sanitation providers in Algiers and many other cities. They should also encourage sources of repayment for such investments beyond just user fees.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

MAY 31, 2013

Digital''s ROI is better than the ROI on analog marketing for one reason: Because it is cheaper. First, by focusing on the ''return'' portion of the ROI equation, not just the investment, we can use the power of digital to be more effective, not just cheaper. Let''s start with email, which still has the highest ROI.

Marketing 10

Marketing ROI Real Estate Benchmarking 10

AIHR

NOVEMBER 22, 2024

Customers rate their satisfaction with the service or support that an employee provides, often on a scale (e.g., However, for more complex sales, such as those involving longer sales cycles—like selling real estate or enterprise software—the number of sales alone becomes less reliable. 1 to 5 or 1 to 10).

Metrics 98

Metrics Revenue Sales Sales 98