article thumbnail

6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 236
article thumbnail

5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. Common elements of customer success marketing include: Onboarding materials. Product communications, updates, and highlights. Case studies. Customer events.

SaaS 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience vs. Customer Success: Explained

Help Scout Leadership

Often found in SaaS providers but not limited to that space, customer success (CS) works to understand how the customer engages with the product post-sale and identifies ways to optimize that engagement. What is customer success? Escalations: Addressing issues that rise above the scope for mainline customer service.

SaaS 290
article thumbnail

5 Ways How Employee Surveys Can Improve Hiring and Onboarding

Vantage Circle

It is a poor hiring and onboarding experience. A Glassdoor survey found that new hire retention can be improved by up to 82 percent by putting a strong onboarding program in place. But how does a company identify what's not working in their onboarding process and how to improve it?

article thumbnail

5 Reasons HR SaaS Software is Worth the Investment

15Five

With the right HR SaaS software, you can check in on your employees’ well-being, get continuous feedback, develop high-performing managers, and enable a more dynamic performance management cycle. Read on for five reasons why a holistic HR SaaS software solution is worth the investment. Streamline talent management.

SaaS 81
article thumbnail

Value-first new user onboarding and how to stop losing new users you don’t even know you’re losing

Growth Hacker

Value-first onboarding and how to stop losing new users you don’t even know you’re losing Quick question. What’s the most important metric when it comes to converting sales through your SaaS product? It’s activated accounts, the number of new users that received value from your product during their onboarding. It’s not PQLs.

article thumbnail

Customer Success Specialist Job Description: Template & Examples

Help Scout Leadership

For instance, customer success may be responsible for implementation, onboarding, and lifecycle management at some larger companies. Manage the onboarding process for each new customer, from technical evaluation onward. Experience working with SaaS products. Assist the sales team in driving and managing renewals.