Peter Winick

DECEMBER 1, 2022

When we launched our focus into organizational thought leadership or added that focus, I should say, and we interviewed, I think it was almost 40 heads of thought leadership at all sorts of organizations globally, from nonprofits to financial services to technology, whatever. And you’ve got to be able to show the ROI from that.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Walk Me

SEPTEMBER 14, 2023

A communication strategy template is a quick-start guide to successful ways to get your message out quickly and effectively so you make a quick ROI, and everyone sings from the same song sheet. For example, if an agency promotes a client’s product, a risk could be spending on ads without guaranteed ROI.

Change Management 52

Change Management Media ROI Diversity 52

Chris LoCutro

SEPTEMBER 17, 2024

People always want to launch their product ideas on this massive scale, and that's why so many folks go into debt and it affects them negatively. What's the potential ROI? Now, this is different than running a nonprofit. So for me, I'm going to fund this thing, I need to know how much it's going to cost for me to do it.

Marketing 52

Marketing Benefits Operations Strategic Planning 52

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. Non-media businesses and nonprofits that also produce podcasts. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. Non-media businesses and nonprofits that also produce podcasts. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 40

Advertising Revenue Media Marketing 40