Metrics, SaaS and Sales Funnel

How To (Actually) Calculate CAC

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

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Find the Right Metrics for Your Sales Team

Harvard Business Review

AUGUST 22, 2017

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Deconstruct Your Sales Funnel.

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OrgDev Digest

How To (Actually) Calculate CAC

Find the Right Metrics for Your Sales Team

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