Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” 4 Reasons OMTM is Misleading Even the name “One Metric That Matters” is problematic.

Metrics 105

Metrics Retention Revenue SaaS 105

Nir Eyal

NOVEMBER 27, 2023

User retention is perhaps the most important metric for SaaS providers, who offer products or services that must engage customers regularly to ensure they don’t churn. For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent.

SaaS 62

SaaS B2B Retention Metrics 62

Vantage Circle

DECEMBER 14, 2023

● Using Metrics to ensure continuous improvement Important metrics include- Offer acceptance rates. Regularly track these metrics and set up quarterly reviews to discuss results and areas of focus. She has helped early-stage SAAS startups across India build awesome teams by fostering positive candidate experiences.

Recruitment 95

Recruitment Marketing Metrics SaaS 95

Andrew Chen

JULY 10, 2017

I’ve published a number of guest essays and original writing on topics like growth metrics, consumer psych, the startup ecosystem in the Bay Area, push notifications, and much more. Lots of amazing interview questions from the growth leads at some of the best SaaS companies on the market.

Metrics 62

Metrics SaaS Marketing Scaling 62

Andrew Chen

NOVEMBER 1, 2018

Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. This is great.

Metrics 111

Metrics Scaling Marketing Media 111

Chief Executive

NOVEMBER 11, 2022

The essential metric, he says, is “Earned Growth Rate”— the quantification of how much of your financial growth is coming from customer loyalty —a great proxy for the ability to outperform financially without adding increased risk. It’s smart, simple and you can put it to work this year.

Revenue 40

Revenue SaaS Metrics Marketing 40

Vantage Circle

JUNE 7, 2024

Workday Peakon Visit Website Workday Peakon is a SaaS platform that specializes in employee feedback and engagement. Workleap Officevibe Visit Website Workleap Officevibe is a SaaS platform designed to help companies improve employee engagement and culture.

Benchmarking 88

Benchmarking Employee Engagement SaaS Onboarding 88

Growth Hacker

AUGUST 10, 2022

What’s the most important metric when it comes to converting sales through your SaaS product? These days, SaaS products are essentially an all-you-can-try buffet, why should anyone waste their time with one that doesn’t provide an immediate, intuitive experience? Hint: It’s not signups. It’s not PQLs. Glad you asked.

Onboarding 87

Onboarding SaaS Marketing Accounts 87

LSA Global

AUGUST 21, 2023

The sales force was being asked to shift from selling products and features to selling SaaS solutions across multiple product lines and service offerings in different geographies and sales territories. This included business sales training best practices for managing results-based sales metrics.

Sales 36

Sales Sales Sales Management SaaS 36

Walk Me

OCTOBER 11, 2021

Effective HCM adoption can streamline HR processes across the organization, enhancing critical employee metrics across the board, improving business outcomes, and generating positive ROI for the organization. However, adopting any enterprise-grade SaaS platform, such as HCM platforms, comes with challenges.

ROI 52

ROI Software Metrics Change Management 52

Walk Me

OCTOBER 4, 2021

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. In short, DAPs help to maximize the ROI of your software investment. Set goals for your adoption process.

Benefits 52

Benefits ROI Software User Experience 52

Vantage Circle

JUNE 7, 2024

Workday Peakon Visit Website Workday Peakon is a SaaS platform that specializes in employee feedback and engagement. Workleap Officevibe Visit Website Workleap Officevibe is a SaaS platform designed to help companies improve employee engagement and culture.

Benchmarking 52

Benchmarking Employee Engagement SaaS Onboarding 52

Walk Me

JULY 4, 2022

Ultimately, the objective of interactive walkthrough software is activation, but it’s also used by SaaS companies to train new staff, onboard new users, and highlight new features and product updates. SaaS companies often employ user segmentation to help them provide specific users a personalized interactive walkthrough experience.

Software 52

Software Digital Transformation SaaS Workflows 52

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

JULY 10, 2018

James Currier (of NFX) pens one of the classics of the last few years, defining the term “Market Network” – multiple participants, SaaS tools, with transactions at the center. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Read the whole thing here: [link]. 6) Referrals flow freely.

Metrics 110

Metrics eCommerce Retention User Experience 110

Walk Me

OCTOBER 5, 2021

WalkMe’s DAP is an example of a platform specifically designed to improve the adoption of enterprise-grade SaaS platforms, including HCM platforms. As we will see below, faster technology adoption also accelerates other metrics, such as productivity and software ROI. A better user experience and better employee metrics.

User Experience 52

User Experience Workflows Software ROI 52

Vantage Circle

MAY 20, 2022

Applicants increasingly look to diversity metrics, especially younger Gen Z workers who are more concerned about the ethics of their employers. Metrics to consider include: Recruitment funnel performance (applicants, interviewees, which candidates dropped out at which stages). Promotions within the company. Retention and turnover.

Inclusion 93

Inclusion Diversity Education Recruitment 93

LSA Global

JUNE 17, 2024

For example, one recent client wanted to run sales training focused on helping their team to shift from selling one-off products to SaaS solutions. Once your sales strategy is clear enough , you can then focus on the sales strategy success metrics that the sales training must impact.

ROI 53

ROI Sales Sales Sales Management 53

Vantage Circle

MAY 14, 2022

Pulse surveys , as the name suggests, are short surveys conducted more frequently to track specific employee satisfaction metrics. A pulse survey tracks and measures a specific item (or metric) using short and frequent reviews. In his free time, he loves to write about Marketing, SaaS, and Social Media.

Onboarding 96

Onboarding Recruitment SaaS Metrics 96

Andrew Chen

JULY 2, 2018

If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. Be skeptical of internal results, but more importantly, external case studies too.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

AUGUST 6, 2018

While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings. Some products should be analyzed in a 7 day timeframe – like SaaS/productivity – and others on 30 days.

SaaS 111

SaaS Metrics eCommerce B2B 111

15Five

MAY 17, 2016

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

SaaS 48

SaaS Marketing Engineering Retention 48

Vantage Circle

JANUARY 8, 2024

It is equally necessary to measure the programs’ success with established metrics. It blends AI and SaaS-based solutions to keep employees engaged meaningfully. Identify Performance Metrics Make sure to list the criteria for recognition and reward. Incentive programs that help in appreciating for reaching a milestone.

Benefits 104

Benefits Employee Engagement Metrics Software 104

Chief Executive

OCTOBER 1, 2022

A three-step process will enable a CFO to transition to true profit-driven budgeting (basing the budget cycle on the company’s profit segments and subsegments, which, of course, would later be summed into the current aggregate financial reporting metrics like revenue, gross margin and cost). Transform the budget cycle.

Revenue 98

Revenue Sales Sales Accounts 98

Liquid Planner Collaboration

FEBRUARY 15, 2023

In the briefs, you’ll also find a dedicated project team assigned to each project, complete with specific role descriptions , performance metrics , and clear goals. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and ecommerce startups. Workflows will be finalized by EOW. <Find

Project Management 98

Project Management Deliverables Workflows eCommerce 98

Brian Balfour

JUNE 20, 2017

It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. Active, "financially successful Creators" (FSCs) works as Patreon's north star metric for two important reasons. l hope you enjoy the post. We needed each variant to be as much data as possible.

Onboarding 84

Onboarding SaaS Metrics Sales 84

Walk Me

OCTOBER 13, 2021

As with most enterprise-grade SaaS solutions, HRMSs greatly simplify and enhance everyday HR processes. This, intern, can drive other improvements to employee metrics such as employee sentiment, engagement, productivity, and performance. HRMSs enable HR managers to minimize complexity while maximizing productivity.

Human Resources 52

Human Resources Manager Software ROI 52

AIHR

OCTOBER 27, 2023

Track metrics to measure how effective your compensation practices and policies are and whether they need improving. Read more Compensation Planning in 7 Actionable Steps Compensation metrics Compensation metrics are essential to successfully analyzing and managing compensation.

Compensation 115

Compensation Benefits Insurance Sales 115

Chief Executive

DECEMBER 2, 2022

And these are all things, by the way, that I think require metric-ing and dashboarding in a way that boards can be kept up to date and not get in the weeds, but get a feel for how progress is quantitatively being made.

Digital Transformation 52

Digital Transformation Education Marketing Engineering 52

Help Scout Leadership

JULY 20, 2021

This could look like a customer success team choosing to focus on churn and expansion metrics rather than product adoption scores and the stories they tell. Taking the time to report on customer-oriented metrics conveys to your team that these things are of the utmost importance. Having standards also means that you can report on them.

Sales 145

Sales Sales Metrics User Experience 145

Vantage Circle

FEBRUARY 1, 2021

Computing these examples of KPI gives you a fair idea of a particular department's current status and your business metrics. Focus on key metrics. For example, a SaaS company will look into KPI for customer acquisition, cost of acquisition, while a brick and mortar company will look into sales per foot, average cost, etc.

KPI 52

KPI Sales Sales Revenue 52

Peter Winick

AUGUST 28, 2023

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. It was a startup, a category created which was focusing primarily into skill assessments, a company by name, metric track.

Engineering 130

Engineering Sales Sales Marketing 130

Vantage Circle

JUNE 23, 2022

As an eCommerce business, you are used to looking at the world through the prism of eCommerce metrics like AOV (average order value) and CPMs (cost per thousand impressions). It is possible to set KPIs for a graphic designer based on open rates, conversion rates, and engagement metrics like (time spent, bounce rate, etc.).

eCommerce 82

eCommerce Manager Deliverables Operations 82

AIHR

DECEMBER 6, 2022

A Martech report found that an average company with 200-500 employees uses “about 123 software-as-a-service (SaaS) applications.” Typically, a data integration tool will allow HR teams to use any data items to create a tailored dashboard of key metrics, business analytics, and graphics. Create data visualizations.

Human Resource Information Systems (HRIS) 119

Human Resource Information Systems (HRIS) Recruitment Workflows Software 119

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Make SEO a key part of your content strategy.

Sales 71

Sales Sales Marketing eCommerce 71

Walk Me

DECEMBER 11, 2023

While these SaaS acquisitions kept organizations operational, they compromised data sharing and system interaction. Therefore, businesses must be ready to overhaul reward systems and performance metrics within a digital business initiative. Emphasize interoperability A lack of interoperability can impede transformation.

Digital Transformation 52

Digital Transformation Revenue Organizational Change Change Management 52

Andrew Chen

SEPTEMBER 14, 2023

We target startups at the very earliest stages of development, often teams without products or metrics. There aren’t games-specific GPs at every major fund (whereas there are for SaaS!). If this sounds interesting to you, please join the program! Apply to SPEEDRUN 2024.

Education 72

Education SaaS Engineering Revenue 72