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Clint Tripodi Yeah, we’re rare live whitepapers. We routinely produce whitepapers. I want to touch on what you mentioned in terms of all the you know, you’re doing everything from whitepapers to speaking at conferences and publishing things. What are the metrics from an assurance perspective?
It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales. But Gartner research (see here and here ) indicates a very different contemporary buying reality.
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