Harvard Business Review

JULY 6, 2012

It's not that the project sponsor chose an inadequate feature set or that the system's user experience was poor. conversion rate needed to hit our revenue targets. These "first drafts" are measured with the target metrics and if they show promise (i.e., At which point they will have to conceive a new hypothesis.

eCommerce 19

eCommerce Metrics User Experience Software 19

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Modeling Scientist Who consumes the output? Decision scientist: Humans. Modeling scientist: Machines. What is the output? Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

JUNE 17, 2015

At about the same time, however, IBM’s design group, which was created to improve the user experience, was adopting a new “ design thinking ” approach to application development. They want to understand what the user is trying to do at work, not simply how they interact with an existing application.

User Experience 15

User Experience Software Engineering Operations 15

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

FEBRUARY 5, 2014

In qualitative testing, customers really liked the design of the mosaic search grid, so we A/B tested it within the core Shutterstock experience. For those unfamiliar with A/B testing, it involves, at its core, showing different user experiences to different users to measure the impact of those differences. De-averaging.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Pricing and revenue modeling. Defining and tracking success metrics.

Manager 8

Manager Engineering User Experience Revenue 8

Vantage Circle

FEBRUARY 27, 2025

The map tracked the user experience from the moment they opened the app on a mobile device to the point where they engaged with a song shared by a friend. Track progress using key metrics like NPS, CSAT (Customer Satisfaction Score), and eNPS (Employees Net Promoter Score). You can track metrics like: Revenue growth.

Employee Engagement 52

Employee Engagement ROI User Experience Revenue 52

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

NOVEMBER 13, 2018

It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 40

Advertising Revenue Media Marketing 40