DAU/MAU is an important metric, but here’s where it fails
Andrew Chen
JULY 23, 2018
DAU/MAU has been a popular metric because of Facebook, which popularized the metric. This metric was always impressive for Facebook because it’s always been high. DAU/MAU isn’t the right metric there. Products in travel, like Airbnb and Booking, are only used a few times per year by consumers.
Let's personalize your content