DAU/MAU is an important metric, but here’s where it fails
Andrew Chen
JULY 23, 2018
DAU/MAU has been a popular metric because of Facebook, which popularized the metric. This metric was always impressive for Facebook because it’s always been high. DAU/MAU isn’t the right metric there. In fact, for SaaS, it seems to be the exception not the rule. That’s awesome!
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