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Microsoft’s Secret to Scaling Services Businesses

Growth Institute

Worse, each time a new service is delivered, whether a set of plans from an architect or a new social media strategy from a digital marketing agency, people are required to develop and deliver it. Economies of scale are typically not part of the deal! All this makes it very difficult for most services businesses to scale.

Scaling 246
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
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Plugging into Nonprofit Success | Dr. Sharon Elefant

Peter Winick

She reveals key strategies for scaling expertise, monetizing services, and building thought leadership in the nonprofit space. Posting daily tips on social media—short, digestible clips that share valuable insights—can go a long way. How do you turn a passion for nonprofits into a thriving business? Her recommendation?

Nonprofit 276
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. It’s usually some sort of a sliding scale based on volume and usage.

Scaling 130
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How Thought Leaders Can Thrive in a Digital World | Robert Hargrove

Peter Winick

” This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media.

Media 284
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The Four Elements of Thought Leadership | Bill Sherman

Peter Winick

A content library should be well organized and well documented, so that it can support your thought leadership in reaching scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! That’s about taking an idea to scale, once it’s solid.

Scaling 245
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The Power of Investing in People | Zoe Bermant

Peter Winick

In order to understand where this power cycle starts, I’ve invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself , and an expert in organic social media for B2B. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript.

Media 245