Media Sales Funnel User Experience 
Harvard Business Review
FEBRUARY 7, 2018
Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. They recognize that some of the most meaningful activity happens outside the sales funnel.
Harvard Business Review
JUNE 12, 2013
Then rich media arrived on the scene, and over the past couple of years has evolved so quickly that Gartner has even predicted mobile display ad spending will grow and take over from mobile search by 2016. The crisp and tailored user experience of mobile applications has become the primary channel for content.
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