Peter Winick

AUGUST 29, 2024

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47

ROI Revenue Sales Sales 47

Peter Winick

DECEMBER 1, 2022

Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. So the obvious conclusion of this that many people reached was every company needs to become their own media company.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

B2B 14

B2B Media B2C Education 14

Peter Winick

MAY 19, 2025

Bill Sherman So you are one of my favorite people, not only to follow on social media, but also to talk with and spar with on brain works and thinking. And you chose to include in the book a couple brain works and pieces of language that you’ve been developing on social media, at least that I know of for five years and possibly longer.

Marketing 177

Marketing Media Sales Sales 177

Peter Winick

JANUARY 4, 2024

And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Jane Hanson So here’s the thing is that in our world today, people don’t take a long time to read a white paper or to read. Peter Winick Sure.

Diversity 169

Diversity Recruitment Inclusion ROI 169