Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Is it really content marketing?

Sales 130

Sales Sales Education Scaling 130

Peter Winick

MARCH 18, 2024

This evolution was further accelerated by the COVID-19 pandemic, which provided an opportunity for Ebrahim to foster critical dialogue between private and public sector organizations on a national and global scale. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Hospitality 280

Hospitality Scaling Diversity Education 280

Peter Winick

NOVEMBER 28, 2022

In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information. Transcript.

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

JULY 24, 2023

To explore how to take big thought leadership ideas to market, I’ve invited Jessica Duffield to join me. She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. In addition, we can help you implement marketing, research, and sales.

Media 130

Media Marketing Sales Sales 130

Peter Winick

OCTOBER 17, 2022

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin!

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

Peter Winick

APRIL 24, 2023

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin!

Education 239

Education Marketing Diversity Inclusion 239

Peter Winick

AUGUST 28, 2023

In today’s episode, we’re chatting with Dr. Karthik Nagendra, Founder and CEO of ThoughtStarters, the first thought leadership marketing company in Asia. This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. Bill Sherman I agree.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

JANUARY 9, 2023

Kimberly also shares how you can help the board identify gaps in their knowledge, patch them, and then use that knowledge to serve their market both internally and externally. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Mark has a Ph.D. Contact us for more information.

Sales 130

Sales Sales Media Human Resources 130

Liquid Planner Leadership

JUNE 7, 2022

With a small team, you likely have limited skill sets represented and limited access to new technologies needed to scale your business. Customer needs change and/or market opportunities emerge. It’s important to remember that rapid growth often comes with a price tag. You know the saying, “slow and steady wins the race.” Reprioritize.

Small Business 96

Small Business Manager Project Management Strategic Planning 96

Peter Winick

MARCH 20, 2023

It can give a safe space for the different disciplines across communication and marketing to come together and move forward in the same direction. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales.

Engineering 130

Engineering Media Marketing Education 130

Peter Winick

SEPTEMBER 26, 2022

This kind of vision can’t be measured in weeks or months – it can take years to see real results on a global scale. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Transcript.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

OCTOBER 24, 2022

which provides LinkedIn strategies, training, and coaching for ambitious, innovative and purpose-driven business owners, consultants, and marketing teams. Michelle shares why a brand strategy helps understand your target market, define what to offer them, and finally, set yourself apart from the others in your niche. Transcript.

B2B 145

B2B Sales Sales Marketing 145

Peter Winick

MARCH 27, 2023

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. Three Key Takeaways: Value comes from scale, impact, conversation, and stories. Contact us for more information.

Scaling 246

Scaling Diversity Engineering Education 246

Peter Winick

MARCH 6, 2023

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Spencer Ante Yeah.

Media 130

Media Marketing Sales Sales 130

UVA Darden

JULY 6, 2022

Read more insights in the white paper. Or we pay money for market surveys, and the like, that in the end have no effect on our decision-making.”. Betz, “A Domain-Specific Risk-Attitude Scale: Measuring Risk Perceptions and Risk Behaviors,” Journal of Behavioral Decision Making 15 (2002): 263–290, [link].

Project Management 40

Project Management Diversity Business Administration Transportation 40

Peter Winick

NOVEMBER 7, 2022

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin!

Hospitality 130

Hospitality Marketing Benefits Scaling 130

Harvard Business Review

JUNE 14, 2016

The rise of social media changed marketing. Now, before some marketers have even fully adapted to that world, the social web is transforming again. The rise of private social networks and messaging apps will challenge the strategies that marketers developed for public social networks. How do you scale those interactions?

Marketing 14

Marketing Media Scaling Benefits 14

Harvard Business Review

MAY 5, 2016

I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. What exactly is contact marketing? It’s a fusion of marketing and selling, employing specific campaigns to connect with specific C-level executives and top decision makers. Elizabeth Grace Saunders.

Sales 14

Sales Sales Marketing Media 14

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? If you want to scale sales, you hire more sales reps.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

MAY 8, 2012

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). Right now, the market price of carbon is very low, so Microsoft is charging a small amount per ton. So how will Microsoft make this initiative a reality? buying RECs for electricity and offsets for travel).

Energy 15

Energy Variable Costs Travel Operations 15

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 13

B2B Media B2C Education 13

Harvard Business Review

JANUARY 14, 2016

economy, according to white paper issued by 2015 Strategic Innovation Summit: Enabling Economies for the Future at Harvard University. They move quickly when new information arrives and the market shifts, building businesses that advance their industries and contribute to their communities. Local Support.

Diversity 10

Diversity Scaling Education Revenue 10

Peter Winick

AUGUST 29, 2022

An interview with Manish Bahl about merging traditional market research with human insights. Traditional market research focuses on what people are buying. To understand the best way to merge human insight with market data, I’ve invited Manish Bahl to join me for a conversation. Adding a human side to research data. Transcript.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

AUGUST 22, 2022

An interview with Ginger Conlon about creating organizational thought leadership in tandem with content marketing. It can be bucketed with research, content marketing, or even brand building. A shared editorial calendar is the key to ensuring thought leadership and content marketing work hand in hand. Transcript.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Harvard Business Review

AUGUST 30, 2018

IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. This was a large, massive-scale transformation with over 110,000 employees globally. Max De Ycaza, IBM. Angelia Herrin, host.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8

Harvard Business Review

OCTOBER 30, 2017

During Immelt’s tenure, GE’s stock market value fell by about half. But GE’s core businesses don’t have the scale of those online businesses. Its stock is trading where it was 20 years ago. So far in 2017, GE is the worst-performing stock on the Dow Jones Industrial Average. of the company.

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Harvard Business Review

AUGUST 11, 2017

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Check out this world map on Wikipedia to see where your country stacks up.). Not necessarily.

Travel 8

Travel Benefits Advertising Administration 8

UVA Darden

AUGUST 4, 2022

Predict the behavior of competitors within your industry and market. Macroeconomic impacts: How are large-scale economic trends (such as inflation or exchange rates) likely to impact your industry over the next six to 12 months? Foresee and implement any necessary changes to your business model and strategy. How do we use it?

Business Administration 102

Business Administration Government Administration Operations 102

UVA Darden

AUGUST 4, 2022

Predict the behavior of competitors within your industry and market. Macroeconomic impacts: How are large-scale economic trends (such as inflation or exchange rates) likely to impact your industry over the next six to 12 months? Foresee and implement any necessary changes to your business model and strategy. How do we use it?

Business Administration 98

Business Administration Government Administration Operations 98

Harvard Business Review

FEBRUARY 9, 2011

You can read Michael Mauboussin's white paper here.) In investing, a variety of strategies might beat the market. Increase uncertainty and you almost always tip the scales toward luck and away from skill. In simple terms, skill refers to what we bring to the table. Skill is what we can do.

Advertising 16

Advertising Diversity Scaling Marketing 16

Harvard Business Review

JUNE 16, 2015

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.”

Real Estate 13

Real Estate Operations Assets Energy 13

Harvard Business Review

JANUARY 5, 2018

The threats that climate change poses to business, markets, and, indeed, capitalism are peculiarly hard for most top teams to spot, let alone act on. Such market dynamics behave like vortices — a whirlwind in the air, or a whirlpool in water. Imbibe the data. A growing number of indices now show the trajectory.

Government 8

Government Energy Scaling Marketing 8

Vantage Circle

DECEMBER 29, 2024

Annual cost of unscheduled absences: approximately $2,650 per employee – Circadian White Paper on absenteeism Quantifying the Cost: Data and Statistics on Disengaged Employees So,what is the actual cost of disengagement? These aren't career detours—they're precisely what modern professional growth looks like.

Employee Engagement 111

Employee Engagement Onboarding Software Revenue 111

Peter Winick

JANUARY 4, 2024

Mark gives insight into being an embedded research house within Chick-fil-A and how pragmatism and leadership are the keys to balancing the scales between the two. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. Peter Winick Sure.

Diversity 164

Diversity Recruitment Inclusion ROI 164