Remove Marketing Remove ROI Remove Scaling
article thumbnail

Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
article thumbnail

The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Has anybody done any research on the ROI of that?

ROI 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. The buzz is created by the hard work that the entrepreneurs put in: Finding product/market fit, hiring a great core team, finding acquisition channels that scale.

Marketing 102
article thumbnail

Recruitment ROI Explained Plus How To Calculate It (in 2024)

AIHR

Recruitment ROI is an important metric that lets HR professionals calculate if their recruitment process is adding value to an organization — or costing it more money than each new hire is worth. Contents What is ROI in recruitment? Why should HR track recruitment ROI? ROI is about more than how much a hire costs, though.

ROI 59
article thumbnail

Unleashing Predictive Power| Eric Siegel

Peter Winick

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. and thinking, oh, this isn’t really a hack, but like, tell me how to integrate this into X, whatever that is, accounting, finance, marketing, etc.

article thumbnail

How to reinvent your product growth strategy for the tech downturn

Andrew Chen

In a bull market, the focus is on top line growth. Because if you need to spend a lot of money to get there, whether through paid marketing or partnerships, you do it… after all, you can just raise more money, right? But in a bear market, the answer changes: No. Cut your marketing spend. Cut your marketing spend.

ROI 85
article thumbnail

How Kiva Allgood Is Scaling Up Manufacture Of Industrial Robots

Chief Executive

But the challenge for Allgood now is to train her vast experience in industrial and technology development on the process of further commercializing, and scaling up manufacture, of Sarcros’s Guardian XT robotic system, XO exoskeleton and other systems in the next 12 months. The ROI is quick for our products,” she says. “We

Scaling 52