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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” What is an author’s ROI? How can you measure it?

ROI 45
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How to Use ABM to Drive Revenue Growth and ROI

Chief Outsiders

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246
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How to Use ABM to Drive Revenue Growth and ROI: Part 4

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 4 - Getting Started with ABM In part 3 of our four-part ABM blog series , we explored the technologies available to support ABM and articulated how different tech stack elements can be leveraged to support your ABM program.

ROI 246
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Another intriguing finding?

ROI 275
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How to Use ABM to Drive Revenue Growth and ROI: Part 2

Chief Outsiders

In part two we explore the core tenet of every successful ABM initiative – orchestration of activities across sales, marketing, and customer success teams.

ROI 130
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How to Use ABM to Drive Revenue Growth and ROI: Part 3

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 130
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Achieving Growth By Investing In The Revenue Team

Chief Executive

This has left companies with little choice but to double down on their go-to-market strategies. CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. Product and service innovation also play a significant role in maintaining and growing market share.

Revenue 97