Peter Winick

OCTOBER 17, 2024

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. I mean, in terms of understanding authors, revenue expenses, experience.

ROI 272

ROI Revenue Sales Sales 272

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible. Marketing needs to receive (honest!)

Sales 98

Sales Sales Marketing Revenue 98

Harvard Business Review

OCTOBER 10, 2024

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Revenue 112

Revenue Succession Planning Sales Sales 112

Chief Outsiders

JANUARY 17, 2023

When it comes to corporate synergy, there’s perhaps no greater return on your investment than to align your sales and marketing efforts. Though it’s simply common sense to have the two revenue-responsible departments working in sync, it can also mean dollars and cents.

Sales 98

Sales Sales Marketing Revenue 98

Rhythm Systems Growth

JANUARY 18, 2023

The gathering of fast-growing middle market firms from around the world will assemble for a meeting of the minds to deliver breakthrough execution. 5 Benefits of Attending a Strategy Execution Conference. Rhythm Systems is getting ready to host its 2023 annual breakthrough execution conference on April 26-27, 2023, in Charlotte, NC.

Revenue 98

Revenue Marketing Benefits 98

15Five

NOVEMBER 30, 2021

15Five , a holistic performance management platform, today announced significant momentum, with 90% year-over-year (YoY) revenue growth, key leadership hires to fuel ongoing momentum, the launch of ground-breaking solutions, and industry recognition that validates the company’s value to its customers. Marissa Goldman. marissa@bospar.com.

Revenue 104

Revenue SaaS Performance Management Software 104

Forbes Leadership

FEBRUARY 17, 2023

The three-legged marketing, sales and product stool works best when all parties have equal footing and can plan strategy and tactics together.

Sales 74

Sales Sales Marketing Revenue 74

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. This is where the collaboration between the sales and marketing departments becomes crucial. However, the effectiveness of sales training alone is limited without consistent support and reinforcement.

Sales 63

Sales Sales Marketing Revenue 63

Peter Winick

JUNE 15, 2023

An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.

Marketing 130

Marketing Sales Sales Media 130

Peter Winick

OCTOBER 3, 2023

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in. And I immediately.

Marketing 285

Marketing Rollout Revenue Recruitment 285

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 93

Software Marketing Sales Sales 93

AlignOrg

JANUARY 2, 2024

This transformation journey, guided by AlignOrg Solutions’ organization design framework, not only increased revenue but also led to a significant victory in the marketplace. s existing operating model was no longer efficient, hindering its adaptability to changing market dynamics. ’s success story. Finance Inc.

Marketing 64

Marketing Revenue Strategic Planning Metrics 64

Forbes Leadership

MARCH 28, 2023

Measuring marketing effectiveness is critical for any organization that wants to drive revenue growth and build a strong brand image.

Marketing 84

Marketing Revenue 84

Chief Executive

MAY 20, 2022

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. . Focused Teams.

Sales 98

Sales Sales Marketing Revenue 98

Chief Outsiders

JANUARY 10, 2023

With an average tenure of fewer than seven years, according to some estimates, the CEO has little runway with which to work in creating market and revenue success. It’s an unfamiliar place for many CEOs – particularly those in the SMB and mid-market space.

Marketing 98

Marketing Sales Sales Revenue 98

LSA Global

OCTOBER 4, 2022

Topline Revenue Growth Topline revenue growth is one of the clearest signs that an organization is thriving. But consistent and profitable revenue growth is not easy to achieve. Workplace culture is healthy, high performing, and strategically aligned with topline revenue growth behaviors across the entire organization ?

Revenue 36

Revenue Sales Sales Marketing 36

Forbes Leadership

DECEMBER 14, 2022

While marketing revenue attribution and customer acquisition metrics are important, there are also other KPIs that can help companies improve next-year's marketing efforts, and knowing which ones to pay attention to is key.

Marketing 89

Marketing Revenue Metrics 89

Chief Outsiders

APRIL 5, 2022

Thank you for joining me today for the eulogy of the marketing qualified lead, or MQL. Once hailed as the best way to affix a value to a prospective sale in the digital age, we are here to toll the bell to its early demise. What led to the hastened death of the MQL?

Revenue 90

Revenue Sales Sales Marketing 90

Peter Winick

JANUARY 11, 2024

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: Marketing budgets are far larger than training and development budgets. Marketing budgets at most organizations are somewhere in the 10 to 20% range.

Marketing 254

Marketing Revenue 254

Chief Outsiders

JULY 22, 2022

As a marketer in the digital age, I am fortunate to have many tools at my disposal that make my job easier. That’s because the Holy Grail for marketers is to understand not just the “who” is likely to buy, but the “why” behind the purchase.

Marketing 98

Marketing Revenue 98

AIHR

JUNE 13, 2022

Those are also some of the key characteristics of the market culture. Let’s dive into all you need to know about the market culture and how to promote aspects of the market culture within your organization to become a more competitive and profitable business. Contents What is market culture? What is market culture?

Marketing 135

Marketing Compensation Revenue Organizational Development 135

Forbes Leadership

DECEMBER 2, 2022

When it comes to performance marketing, brands find themselves caught in the middle of the perfect storm, balancing cash flow concerns and supply chain challenges with the need to drive revenue into the business.

Cash Flow 80

Cash Flow Marketing Revenue 80

Chief Executive

JUNE 15, 2023

As a case in point, we can boil the principle that became classic 15-20 years ago, “ Putting the Service-Profit Chain to Work ” down to this: The more genuine investment we make in customers and our people (with money and time but also in aligning the heart and mission of the organization), the more revenue and profit we gain.

Revenue 52

Revenue Banking Metrics Assets 52

Chief Outsiders

FEBRUARY 16, 2022

Sure, if you’re like most companies, you have the digital tools you need to generate marketing-qualified leads, or MQLs, by the scads and buckets – casting a broad net through newsletters, promotional emails, social media mentions, website interactions – you know, the entire digital gamut.

Sales Funnel 52

Sales Funnel Revenue Marketing Sales 52

Chief Outsiders

JANUARY 23, 2023

The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.

Sales 52

Sales Sales Marketing Revenue 52

Growth Institute

MAY 18, 2022

For many of us, subscriptions are something we rarely pay attention to but benefit from every day.

Revenue 98

Revenue Marketing Benefits Scaling 98

Peter Winick

FEBRUARY 21, 2024

Source: Take Your Thought Leadership to the Next Level – All Things Book Marketing Podcast – Smith Publicity, Inc. Peter Winick is the founder and CEO of Thought Leadership Leverage.

Revenue 130

Revenue Marketing Sales Sales 130

Peter Winick

JANUARY 26, 2024

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 252

Revenue Sales Sales Diversity 252

Forbes Leadership

APRIL 26, 2023

Aparna Khurjekar, the newly appointed Chief Revenue Officer for Verizon’s Business Markets and SaaS division, to discusses her customer-first leadership style, the strategic intent behind the creation of the new division and growing challenges for small and medium-sized businesses.

SaaS 62

SaaS Marketing Revenue 62

UVA Darden

NOVEMBER 10, 2023

According to Venkatesan, co-author of The AI Marketing Canvas , Unilever’s case serves as an invaluable lesson for businesses worldwide. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers.

Marketing 59

Marketing Digital Transformation Operations Business Administration 59

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. The same is true for profitable revenue growth.

Revenue 36

Revenue Sales Sales B2B 36

LSA Global

MARCH 18, 2022

Want a Proven Way to Increase Revenue and Margin? They know how to increase revenue from existing customers because, when compared to winning new business with new customers, Bain and company found that on average: Retaining current customer accounts costs almost seven time less than acquiring new customer accounts.

Revenue 36

Revenue Sales Sales Accounts 36

Forbes Leadership

DECEMBER 30, 2022

Mastercard released a report on customer loyalty and engagement in the COVID era outlining four ways retail marketers can re-calibrate their loyalty programs. Brand loyalty has become more important than ever after the pandemic led to shoppers trying new brands and shifted many customer behaviors.

Revenue 74

Revenue Marketing 74

Harvard Business Review

MARCH 1, 2024

To do that, executives need to rediscover the concept of economic profit (EP) — that is, revenue minus not just operating and administrative costs, but also the cost of the capital needed to produce that revenue.

Revenue 133

Revenue Administration Operations Marketing 133

Forbes Leadership

JULY 13, 2022

To drive change, you’ll need to adopt the mindset that you gotta wanna be the steward of pipeline.

Revenue 81

Revenue Marketing 81

Zenefits

JUNE 2, 2022

Summer is a great time to launch new marketing initiatives. Although the market might look different depending on what kind of business you own, running summer marketing campaigns can help boost your revenue and smooth out profits overall. Part of launching a marketing campaign is understanding your target audience.

Sales 98

Sales Sales Marketing Small Business 98

Association Now Workplace

AUGUST 24, 2023

Association pros shared the roles they think would most benefit their organizations—from digital strategists to revenue experts and career-focused professionals. James Thomashower CEO, American Guild of Organists Revenue manager. Everything we do is digital, and while we still do traditional marketing (e.g.,

Revenue 98

Revenue Marketing Advertising Benefits 98