Peter Winick

JANUARY 11, 2024

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: Marketing budgets are far larger than training and development budgets. Marketing budgets at most organizations are somewhere in the 10 to 20% range.

Marketing 198

Marketing Revenue 198

AIHR

JUNE 13, 2022

Those are also some of the key characteristics of the market culture. Let’s dive into all you need to know about the market culture and how to promote aspects of the market culture within your organization to become a more competitive and profitable business. Contents What is market culture? What is market culture?

Marketing 139

Marketing Compensation Revenue Organizational Development 139

Help Scout Leadership

AUGUST 22, 2023

Don’t miss out on revenue opportunities hiding in your support queue. Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Read the full article

Revenue 81

Revenue Account Management Sales Sales 81

Chief Outsiders

JANUARY 17, 2023

When it comes to corporate synergy, there’s perhaps no greater return on your investment than to align your sales and marketing efforts. Though it’s simply common sense to have the two revenue-responsible departments working in sync, it can also mean dollars and cents.

Sales 98

Sales Sales Marketing Revenue 98

Rhythm Systems Growth

JANUARY 18, 2023

The gathering of fast-growing middle market firms from around the world will assemble for a meeting of the minds to deliver breakthrough execution. 5 Benefits of Attending a Strategy Execution Conference. Rhythm Systems is getting ready to host its 2023 annual breakthrough execution conference on April 26-27, 2023, in Charlotte, NC.

Revenue 98

Revenue Marketing Benefits 98

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible. Marketing needs to receive (honest!)

Sales 98

Sales Sales Marketing Revenue 98

Peter Winick

JUNE 15, 2023

An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.

Marketing 130

Marketing Sales Sales Media 130

Chief Outsiders

JULY 22, 2022

As a marketer in the digital age, I am fortunate to have many tools at my disposal that make my job easier. That’s because the Holy Grail for marketers is to understand not just the “who” is likely to buy, but the “why” behind the purchase.

Marketing 98

Marketing Revenue 98

Chief Outsiders

JANUARY 10, 2023

With an average tenure of fewer than seven years, according to some estimates, the CEO has little runway with which to work in creating market and revenue success. It’s an unfamiliar place for many CEOs – particularly those in the SMB and mid-market space.

Marketing 98

Marketing Sales Sales Revenue 98

Chief Outsiders

DECEMBER 17, 2024

For mid-market CEOs navigating growth, aligning sales, marketing, and customer success can feel like herding cats. A fractional chief revenue officer (CRO) offers a cost-effective solution to this challenge, bringing executive-level expertise to unite revenue functions without the full-time price tag.

Revenue 59

Revenue Sales Sales Marketing 59

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 82

Software Marketing Sales Sales 82

Harvard Business Review

AUGUST 26, 2024

China’s hybrid “state capitalist” system, driven by centralized planning and fierce competition, has led to dominance in critical technological fields and emerging markets. Those who fail to engage risk losing global revenue and strategic opportunities.

Revenue 25

Revenue Marketing Manager 25

Harvard Business Review

MARCH 1, 2024

To do that, executives need to rediscover the concept of economic profit (EP) — that is, revenue minus not just operating and administrative costs, but also the cost of the capital needed to produce that revenue.

Revenue 127

Revenue Administration Operations Benefits 127

Peter Winick

FEBRUARY 21, 2024

Source: Take Your Thought Leadership to the Next Level – All Things Book Marketing Podcast – Smith Publicity, Inc. Peter Winick is the founder and CEO of Thought Leadership Leverage.

Revenue 130

Revenue Marketing Sales Sales 130

Chief Outsiders

AUGUST 25, 2022

As we try to determine whether old style, hand-to-hand, touch-it-and-feel-it marketing can compete in today’s switched on, always moving world, is it possible that a bird feather holds the key to the question posed in our headline? By Atul Minocha and Paul Sparrow.

Marketing 105

Marketing Revenue Sales Sales 105

Peter Winick

FEBRUARY 12, 2024

a renowned provider of solutions for companies venturing into the global expansion market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information. Larry Harding Yeah.

Education 297

Education Marketing Compliance Sales 297

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. This is where the collaboration between the sales and marketing departments becomes crucial. However, the effectiveness of sales training alone is limited without consistent support and reinforcement.

Sales 64

Sales Sales Marketing Revenue 64

Harvard Business Review

OCTOBER 10, 2024

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Revenue 109

Revenue Succession Planning Sales Sales 109

Peter Winick

AUGUST 29, 2024

Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” There’s direct revenue from book sales. And here, I mentioned revenue outside of book sales.

ROI 47

ROI Sales Sales Revenue 47

Peter Winick

DECEMBER 19, 2022

Examining how thought leadership interacts with marketing and communications. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Marketers, ultimately, their incentives has to do with mass numbers.

Marketing 242

Marketing Scaling Advertising B2B 242

Peter Winick

FEBRUARY 29, 2024

For over two decades, Peter has been at the forefront of transforming expertise into influence and revenue, guiding thought leaders, best-selling authors, and global experts to scale their impact and reach. ?️ With Peter’s guidance, thought leaders learn to: Harness their expertise to revitalize marketing and improve customer experience.

B2B 130

B2B Scaling Revenue Marketing 130

Lolly Daskal

FEBRUARY 15, 2024

By fostering a culture of AI innovation, organizations position themselves to create groundbreaking solutions that address evolving customer needs and drive market leadership. Organizations that embrace AI can deliver personalized experiences that foster customer loyalty and drive revenue growth.

Operations 138

Operations Marketing Revenue Recruitment 138

Thought Leaders LLC

AUGUST 17, 2022

Analyzing your business model, revenue, and costs can lead you to innovative solutions. I like to look at three things: a business model blowup, a revenue blowup, and a cost blowup. On the business model blowup, fundamentally rethink how you go to market.

Operations 109

Operations Revenue Marketing 109

Chief Outsiders

FEBRUARY 7, 2023

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 98

ROI Revenue B2B Implementation 98

Chief Outsiders

DECEMBER 3, 2024

For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality.

Marketing 69

Marketing Revenue Scaling 69

Peter Winick

JANUARY 27, 2023

Don’t view book marketing as a project with an end date. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. You’ll need to focus on the people that need your book right now. So I just will.

Marketing 246

Marketing Nonprofit Sales Sales 246

Peter Winick

NOVEMBER 9, 2023

When working in a highly commoditized market you have to position yourself as a business partner, not just a solution. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. This is Peter Winick.

Insurance 296

Insurance Human Resources Sales Sales 296

Association Now Workplace

AUGUST 24, 2023

Association pros shared the roles they think would most benefit their organizations—from digital strategists to revenue experts and career-focused professionals. James Thomashower CEO, American Guild of Organists Revenue manager. Everything we do is digital, and while we still do traditional marketing (e.g.,

Revenue 95

Revenue Marketing Advertising Benefits 95

AIHR

JANUARY 11, 2023

The main responsibility of finance is to allocate and monitor resources that support the goals of the organization while ensuring a balance between revenue and costs. Improving financial strategy: HR needs to understand the factors that drive costs and revenue in their organization. How HR can utilize financial information.

Cash Flow 136

Cash Flow Balance Sheet Assets Revenue 136

Chief Outsiders

FEBRUARY 28, 2023

By: Carol Eversen and Jeff Loeb Part 4 - Getting Started with ABM In part 3 of our four-part ABM blog series , we explored the technologies available to support ABM and articulated how different tech stack elements can be leveraged to support your ABM program.

ROI 98

ROI Revenue Marketing Accounts 98

Peter Winick

JANUARY 3, 2023

Peter and Dorie discuss books as revenue drivers (they aren’t), and how a book can introduce your audience to your content, share your most valuable insights, and generate interest in your work. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Transcript.

Marketing 225

Marketing Travel Sales Sales 225

Peter Winick

AUGUST 8, 2022

by leveraging established thought leadership or marketing roles. Thought Leadership allows you to share your expertise and establish credibility, and differentiate yourself from others in the market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Human Resources 233

Human Resources Diversity Marketing Engineering 233

Chief Outsiders

JUNE 23, 2023

Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. As companies like yours clamor for clients, revenue, and growth, they’re showering billions on the latest technology tools to help get them there.

Sales 98

Sales Sales Revenue Marketing 98

Chief Executive

NOVEMBER 29, 2022

But, our survey also found, there is notable correlation between revenue size and the proportion of companies investing in tech. The higher the revenue, the more likely companies are to direct funds towards tech/automation to reduce their headcount. Should you be investing in automation to get ahead of the labor market?

Revenue 98

Revenue Compensation Scaling Advertising 98

Chief Executive

NOVEMBER 18, 2022

Employers are worried about how they can continue to generate revenue during an economic downturn. Good Marketing Is a Growth Engine, Not a Cost Center. Decisions made to stabilize your business in the short term may have far-reaching consequences when market conditions improve. after the recession. after the recession.

Marketing 98

Marketing Revenue ROI Operations 98

AIHR

OCTOBER 18, 2022

The study aimed to get insights from the assessments to help the company increase its revenue. The sales agents were handling two segments of the market, namely the mass and affluent markets. In the mass market, the sales agents focused on low-income earners. Findings: Mass market. Findings: Affluent market.

Insurance 145

Insurance Sales Sales Education 145

Chief Outsiders

DECEMBER 12, 2024

B2B marketing is broken. The root of the issue lies in a need for more understanding of the complex nature of marketing. Marketing involves navigating a multi-dimensional equation to guide prospects from unawareness to consideration and purchase, a complex, non-linear journey with varying durations.

Marketing 52

Marketing B2B Metrics Revenue 52