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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 293
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Steve is the Director of Market Insights at Seismic, the world’s largest enablement platform. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content.

Sales 240
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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Navigating Virtual Teams and Complexity Theory | Dr. Robert Gordon

Peter Winick

I actually ended up at another different company building some other ships for a different operator. And so because, you know, I had worked at Crystal Cruises at Viking Cruise Line, I also worked with a residency which operates the ship called The World, which is the only private residential cruise ship at sea.

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Winning the Budgeting Game in Healthcare Marketing, Part One

Chief Outsiders

In today's competitive healthcare landscape, securing and effectively utilizing marketing budgets is crucial for success. I recently spoke with Scott Alexander from Jairus Marketing about smart budgeting in today’s healthcare industry.

Marketing 147
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Be Informed: 10 Job Titles You Won’t See In The Next Decade

Lolly Daskal

The rapid pace of technological advancement and evolving business models are transforming the job market at an unprecedented rate. I have identified ten job titles within the realms of leadership and business operations. Sales Representative: E-commerce is growing. Sales Representative: E-commerce is growing.

Sales 216