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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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A CEO’s Guide to Marketing Performance | Metrics Matter

Chief Outsiders

Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, Ive tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

Metrics 162
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Eliminate Marketing Info Overload with These 10 KPIs

Chief Outsiders

At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth. Not one of you reading this blog would disagree: We live in a world of information overload.

Marketing 246
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Bridging The Gap Between Marketing And Sales

Chief Executive

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98
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How to Build a Strong Customer Service Culture

Help Scout Leadership

Look for ways to hear their voices regularly , perhaps on sales calls or in the support queue. Build customer-centric focus into marketing, sales, and product functions: Every team has some impact on your customer experience, but apart from customer service itself, these three teams have the greatest influence.

Metrics 348
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The Ultimate Guide to Small Business Customer Service

Help Scout Leadership

It delivers insights that improve your product, marketing, and/or service. Though that level of insight isn’t the norm, learning how people use your products and services can help improve your efforts in many ways — down to how you position your product in the market and who you sell it to. It increases the lifetime value of customers.

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What Is Customer Happiness + 11 Ways to Inspire It

Help Scout Leadership

Unlike other metrics, like Net Promoter Score , Customer Effort Score , or Customer Satisfaction Score , there isn’t a defined way to measure your customer happiness — unless you create another survey to do so. Point of sale studies. Your team should personalize your marketing with the customer’s name and essential details.

Metrics 338