Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 145

Marketing Diversity Media Sales 145

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 145

Marketing Sales Sales 145

Harvard Business Review

AUGUST 26, 2024

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

Marketing 136

Marketing Digital Transformation B2B Operations 136

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 145

Marketing B2C B2B Advertising 145

Harvard Business Review

MAY 24, 2024

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Marketing 145

Marketing Manager 145

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 145

Marketing 145

Harvard Business Review

AUGUST 21, 2024

If you’re developing influencer marketing strategies, this episode is for you.

Marketing 135

Marketing Media 135

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 144

Marketing Sales Sales 144

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 144

Marketing Energy 144

Harvard Business Review

SEPTEMBER 11, 2024

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models.

Marketing 132

Marketing Manager 132

Harvard Business Review

OCTOBER 7, 2024

Sponsor content from S&P Global Market Intelligence.

Marketing 137

Marketing Digital Transformation Operations 137

Chief Outsiders

OCTOBER 17, 2024

In today's digital-driven business landscape, CEOs can no longer afford to take a hands-off approach to their company's marketing efforts. With over 80% of the modern buyer's journey happening online, a solid digital marketing strategy has become critical for driving growth and staying competitive.

Marketing 106

Marketing 106

Peter Winick

MAY 30, 2022

An interview Kerry-Ann Stimpson about making an impact on brand marketing with the aid of employees. Modern marketing. [[ This is a content summary only. Building a vocal brand army in conventional and unconventional social spaces. Visit my website for full links, other content, and more! ]].

Marketing 246

Marketing 246

Peter Winick

MAY 12, 2022

How to properly use thought leadership for marketing. Chief Marketing Officers (CMO) often think in terms of. [[ This is a content summary only. An interview with Drew Neisser about how CMOs address and use thought leadership. Visit my website for full links, other content, and more! ]].

Marketing 246

Marketing B2B 246

Peter Winick

SEPTEMBER 5, 2023

Taking a niche product offering to market using thought leadership. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget? If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Education 244

Education Marketing Sales Sales 244

Peter Winick

SEPTEMBER 7, 2023

Curtis tells us how being in the market place every day while creating content creates a constant cycle of feedback as content goes out to the audience, gets live reactions, and can be revised based on that input. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Marketing 297

Marketing Sales Sales Implementation 297

Harvard Business Review

NOVEMBER 27, 2024

How to lay the strategic foundations for long-term success early on to avoid flaming out.

Scaling 121

Scaling Marketing 121

Peter Winick

NOVEMBER 16, 2023

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And then, just like any other form of content marketing, people are like, All right, maybe I want to work with this guy. Yeah, right.

Marketing 289

Marketing Sales Sales Energy 289

Peter Winick

JANUARY 11, 2024

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: Marketing budgets are far larger than training and development budgets. Marketing budgets at most organizations are somewhere in the 10 to 20% range.

Marketing 198

Marketing Revenue 198

Harvard Business Review

OCTOBER 2, 2024

Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.

Marketing 144

Marketing Transportation Government Manager 144

Peter Winick

MAY 23, 2022

Traditionally the crux of marketing was in the budget, manpower, and. [[ This is a content summary only. Competing on a higher level with thought leadership. An interview with Heather Dondis about using thought leadership as an asset. Visit my website for full links, other content, and more! ]].

Assets 241

Assets Marketing 241

Peter Winick

FEBRUARY 29, 2024

Furthermore, AJ underscores the paramount importance of long-term book marketing—a facet often overlooked by aspiring authors. Authors must be prepared for long-term marketing efforts, nurturing their books for several years beyond publication to maximize benefits. In addition, we can help you implement marketing, research, and sales.

Marketing 285

Marketing Sales Sales Diversity 285

Harvard Business Review

JULY 23, 2024

A conversation with ad executive Leslie Zane on branding today.

Marketing 135

Marketing Advertising Manager 135

Harvard Business Review

SEPTEMBER 25, 2024

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Marketing 137

Marketing Sales Sales 137

Harvard Business Review

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Advertising 144

Advertising Marketing Media 144

Peter Winick

DECEMBER 19, 2022

Examining how thought leadership interacts with marketing and communications. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Marketers, ultimately, their incentives has to do with mass numbers.

Marketing 242

Marketing Scaling Advertising B2B 242

Peter Winick

FEBRUARY 12, 2024

a renowned provider of solutions for companies venturing into the global expansion market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information. Larry Harding Yeah.

Education 297

Education Marketing Compliance Sales 297

Peter Winick

OCTOBER 19, 2023

Explore the significance of sales, marketing, productization, and distribution in amplifying your thought leadership. Courage, Differentiation, and Knowing Your Market: Dive into the importance of courage in thought leadership. Embracing Iteration and Removing Ego: Learn the art of listening, iterating, and being open to feedback.

Marketing 259

Marketing Sales Sales 259

Harvard Business Review

OCTOBER 2, 2024

If you’re a founder — or aspire to be one — this episode is for you.

Sales 131

Sales Sales Marketing Manager 131

Harvard Business Review

NOVEMBER 11, 2024

A study of over 1 million job listings posted before and after the introduction of major gen AI tools reveals the effect they’re having on gig workers.

Marketing 145

Marketing 145

Harvard Business Review

NOVEMBER 18, 2024

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or.

Marketing 141

Marketing Benefits 141

Harvard Business Review

JULY 31, 2024

During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4% How will grocery retailers service this new demand stream?

Marketing 144

Marketing Operations Manager 144

Peter Winick

SEPTEMBER 23, 2024

What Every Author Needs to Know About Protecting Their Rights and Marketing Their Book In this episode, Michael Jenet shares his journey from author, on the brink of losing the rights to their own book, to publisher ensuring what happened to him, never happens to another author. Michael also shares key insights about long-term book marketing.

Nonprofit 281

Nonprofit Marketing Media Government 281

Harvard Business Review

SEPTEMBER 12, 2024

Unaffordable housing is a major drag on the economy. Here’s what governments — and businesses — can do to meaningfully improve the situation.

Government 130

Government Marketing 130

Peter Winick

NOVEMBER 1, 2023

” “Who’s your market? ” “80 percent of the work we do is on the sales, marketing, and distribution side.” ” “Plenty of great entrepreneurs can do the thing, but if they can’t sell it and market it, that’s what separates the good from the great entrepreneurs.”

Marketing 258

Marketing Sales Sales Benefits 258