Harvard Business Review

MAY 8, 2012

And this charge will, in theory, move managers to make greener choices. Cloud service providers are increasingly proxies for utilities — they require 100% uptime, significant quantities of their own power, and predictable variable cost (which for renewables is nearly zero). Accountability throughout the organization.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

JUNE 4, 2015

Since theme parks are high fixed cost/low variable cost entities, revenue from discount-enticed new customers is virtually all profit… free money. Should beer prices at the TD Garden be higher at a rowdy Boston Bruins game than when a traveling circus is using the arena? This would result in growth. I think so.

Variable Costs 12

Variable Costs Fixed Costs Implementation Travel 12

Harvard Business Review

APRIL 5, 2013

Dynamic pricing makes sense for baseball as it shares key qualities that have enabled other industries (airlines, hotels, and rental cars) to prosper from this strategy: fixed capacity, low variable costs, and a "product" that expires at a certain time. Just as important, revenue doesn''t solely come from ticket sales.

Variable Costs 8

Variable Costs Travel Revenue Sales 8