Manager, Sales Funnel and User Experience

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How Marketers Can Get More Value from Their Recommendation Engines

Harvard Business Review

JUNE 4, 2018

.” Unlike search, recommendation systems seek to predict the “rating” or “preference” a user would give to an item, action, or opportunity. Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve.

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How Marketers Can Get More Value from Their Recommendation Engines

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