Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers
Chief Executive
JUNE 3, 2022
mergers, reorganizations). . If you’ve got an account executive managing $400,000 of adjusted growth income and the growth goal is 10%, then that individual must add $40,000 to the book. At the same time, however, these agencies often lose anywhere between 10% to 15% of their clients.
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