Remove Manager Remove Metrics Remove Sales Funnel
article thumbnail

Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

article thumbnail

Performance Improvement Plan Template & Guide [Free Download]

AIHR

With a performance improvement plan (PIP) template, you have a tool to create an individualized, action-orientated, step-by-step plan to improve the performance of employees who are either not meeting their manager or supervisor’s expectations or would benefit from a more structured action plan. Each PIP is unique to the needs of an employee.

Metrics 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

The majority of workers aged 18 to 34 said they’d consider turning down a job offer or leaving a company if their manager didn’t support DEIB initiatives (72%), the company’s leadership had a gender imbalance (67%), or the organization lacked ethnic diversity (65%). This is evident in Indeed & Glassdoor’s research.

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.].

SaaS 111
article thumbnail

Growing a Leadership Development Firm | Vaughn Sigmon

Peter Winick

Vaughn is also the host of The Business Mechanic – where he shares his expertise to improve the impact of executives and managers by enhancing their knowledge, skills, and abilities. Plus, he shares tips for getting your audience to engage and move further down the sales funnel. And I get that that’s sort of the.

article thumbnail

Find the Right Metrics for Your Sales Team

Harvard Business Review

“What gets measured gets managed” is a longstanding business aphorism. But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. The result is poor management of what matters. Deconstruct Your Sales Funnel.

Metrics 14
article thumbnail

The Science of Building a Scalable Sales Team

Harvard Business Review

When I came to HubSpot five years ago, I had never run a sales team, so I didn't know the conventional techniques that sales managers use. Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis. The hiring began.

Sales 16