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The Smart Way to Make Profits While Serving the Poor

Harvard Business Review

Instead, companies seeking to improve the lives of the world's poor should focus on a more realistic route to profitability: They need to elevate gross margins far above the company average by pushing down variable costs and boosting the price consumers are willing to pay for a unit of product. Localize and bundle base products.

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More CEOs Should Tell Anti-Environment Shareholders to Buzz Off

Harvard Business Review

First, making significant amounts of your own power at zero variable cost is more than nice; it’s a hedge against volatility and smooths out expenses, which makes business planning easier. In addition, the story you tell customers can affect sales.

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