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Part 5: Moving Your KPI Levers Into Alignment Managing a sales team can be a lonely job these days. Just a few years ago, the energy in a typical sales office was positively electric.
Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a salesfunnel really that much of a novelty? But they could have a massive impact on a KPI that digital marketers should care about more than anybody: the long-term health of the Internet itself.
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